Effective Communication in the Organization
As a manager communication or rather, effective communication in the organization is crucial to your obtaining the desired results. Without effective communication, employees may not understand your requests, they may perceive the information in a different context, or just be totally confused because the message you convey is ambiguous or unclear. I enjoy watching movies that convey a message for growth and one of my favorite movies is “Cool Hand Luke” starring Paul Newman as Luke who has been sentenced to prison for destroying municipal property by cutting the heads off parking meters, and Strother Martin as the no-nonsense warden simply known as “Captain.” Now, the movie is one of my favorites not because it is a prison movie and by no means do I recommend you use Captain’s tactics in your organization, but mainly because of the symbolic messages displayed throughout the picture. One of the messages in the movie deals with effective communication. In one scene, Luke makes an inappropriate comment to Captain and in turn, he responds, “What we've got here is... failure to communicate,” as can be seen in the clip here: http://www.youtube.com/watch?v=1fuDDqU6n4o.
Communication is the transference of a message or thought from you the “sender” to your employees the “receivers” and for effective communication to take place there must be an understanding by the receiver of the message, which should result in some type of positive feedback to the sender. Be careful about using certain terms that may be unique to only a few people in the organization; do not use descriptive words in your message that could be offensive to some members of your organization which will only distort the true meaning of the message, and seek clarification from your employees that they do indeed understand the request. If they do not, then try finding a better way of helping them understand your request. Doing so will help to ensure your intended message is received and understood by everyone and the results you seek for your organization, are obtained expeditiously.
There are many reasons for a failure to communicate in the organization. One reason could be the diversity within the organization. While diversity is, definitely good for your company, if you do not take into account the backgrounds of the diverse members and try to understand how the different employees put information into context you may be sending information ineffectively. As an example, if you relayed a request to a group of culturally diverse employees and asked them not to discuss the information in the “grapevine” there is a possibility some employees may take the word grapevine literally and not figuratively and have no idea of the true meaning of your comment. Of course, the grapevine is the rumor mill, or unofficial channel of communication in the organization. Another example could be, providing vague and inconsistent instructions to employees. If the employees are unclear of the request, you may receive results totally opposite of what you want thereby placing your organization behind deadlines, which could result in the loss of a future contract. Again, as I have previously stated in earlier blogs, getting to know your employees and building the relationships with them will help in understanding how they may perceive certain types of information.
People have been communicating in organizations as long as organizations have been in existence but the organizations that stand out and achieve results are the ones with managers that practice effective communication techniques. So, if you are a manager seeking ways to enhance your communication with your employees, start with understanding their unique perspectives and the differences in how they place information into context before you send the next message and you will not have… failure to communicate. Until next time, I am Dr. Anthony Spivey; keep thinking BIG!
